Dobronomika is a business incubator of social projects that direct all their profits to charity
In April 2017 we launched an information service «Dobrovolitsy» (“female volunteers”) which main idea was “If you cook for yourself, make one more portion for your neighbour in need”— and the project lasted until December 2018. When scaling the service, the costs of operating activities (mainly quality control in order to minimize the risks of poisoning) grew exponentially, which forced us to look for other models. Thanks to the Dobrovolitsy project more than 500 volunteers occasionally and permanently helped at least 200 people in need. Volunteers have provided hot meals to people in need for more than 3000 times.
The volunteers of the project and their beneficiaries still stay in touch even after the end of the project – developing a good neighbourliness was our priority.
During the trial period of our project model we realized the important thing: most people are eager to get involved in charity activities and to do good, especially if they have an easy and convenient way to help.
With the help of this project many people will be able to gain confidence in their future. This will improve the quality of their life, significantly reducing stress and anxiety.
Our goal is to establish a chain of social canteens providing meals for people in need (fighting hunger and poverty), where the meals will be cooked from saved products* (ecology), which we buy with a discount in supermarkets on their expiry day. We are also happy to support other Funds which our users will recommend..
In Russia there is a severe social inequality and many people live below the poverty line without having enough means for food.
% of Russian population
live below the absolute poverty line
have an income below the official subsistence level
of all poor people are retirees
% of retired people
are exposed to high risks which are not compensated by their life chances
( Institute of Social Policy of HSE 2019)
In order to be sustainable (independent from grants or donations) and consistently help those in need, we want to create an ecosystem of businesses that direct all their profits to charity.
OUR IDEAL PLAN ( (we realize that reality is changeable and we will adjust our plan accordingly):
Today we have launched a BONO-service in Kaliningrad, Khabarovsk and Irkutsk. BONO is a service for ordering ready food from restaurants, profit from the service goes directly to partner NGOs. We hope that people will follow the idea “ALL SERVICES ARE THE SAME, SO CHOOSE THE SOCIALLY CONSCIOUS ONE” (menu, prices, meal preparation and delivery time are the same as in other food delivery services and in the restaurant’s offer).
If the socially-oriented core of our audience turns out to be large enough to create a full high-quality IT system that will be convenient for you to use, we will work on engaging major investors and stakeholders (people with capital who support our idea or, for example, restaurants which now have to pay up to 35% commission from each order to their delivery services (Vedomosti 2019 2019))
If we fail to involve major investors, we will launch a crowdfunding campaign.
After launching a full-fledged service for food delivery from restaurants, we will use the profit from it to establish a chain of social canteens providing meals for people in need all over Russia, thus solving the problems of poverty and ecology.
* What does the term “saved products” mean? About 1/3 of all food produced globally is spoiled or goes to waste ((a href="http://www.fao.org/food-loss-and-food-waste/ru/" target="_blank" rel="noopener noreferrer">FAO UN 2019). From the end of 2018, Russian supermarkets do not have the right to return the unsold products to the manufacturer (State Duma of the Federal Assembly of Russian Federation 2018). In order to avoid public outcry and high costs of food utilisation, grocery chains are ready to sell food on its expiry date with a significant discount, provided that they are used in favor of verified disadvantaged people — we know this for sure, as since April 2017 we have worked on the previous model of the project called Dobrovolitsy, with the basic idea of «while cooking for yourself, make one more portion for your neighbour in need».
We want to emphasize that the “saved” products are products of a good quality. However, in order to minimize all risks, they will be cooked on the day of purchase and people in need will receive ready meals.